14 November 2006

promoting your site : 22 November

You must complete ALL of the following for the launch of your SOUNDSCAPE site.
We don't have class that day, but please e-mail me the links and info about your promotions by 22 November (Wednesday). You may wait until after the Thanksgiving break to post the fliers for the site on campus.


-place key search terms in your META tag on every page of the site

tips from wikihow.com:
Regarding on-page scripting, the search engines are really looking for 2 things: keywords in the Meta and Title fields and keywords in the body of your website. Regarding Meta Tags, there are 2 very important fields:
  • Title Tag - arguably the most important SEO(search engine optimization) tag for any website. Google supports approx. 60 characters in the title, while Yahoo allows for up to 110 characters in the title. It is important to target the most critical keywords in the Title. Every page should have a unique Title.
  • META Description Tag - also very important for every page on the site. Some engines do display the description defined, while others do not. All search engines do read the description tag, and do utilize the content found within in the ranking process. A good rule of thumb is to create descriptions that do not exceed 200-250 characters. The META keyword Tag is essentially useless in today's SEO market, but is often times good to utilize as a placeholder for the keywords targeted.
-Get a Creative Commons license for your site

-Make at least 50 fliers and post them around campus.

-Submit a press release to at least one campus publication and one county publication (newspaper, radio, tv)

- Submit your site URL to the major search engines (Google, Yahoo, MSN) and directories (DMOZ).


- Seek out a forum at http://www.somd.com/ on a subject related to your site and join in on the conversation. Set up a signature linking to your site, and add it to your post. This will act as a mini advertisement for your site. Be sure to make relevant contributions, rather than posts that are obvious self-promotion.

AND at least 2 of the following:


-Purchase a unique domain name for your site.
It costs less than $10 per year but the return on investment is huge.

-Include your site link in your email signature.

-Link the project URL to your blog, MySpace, Facebook, Flickr, etc


-Get
Clustrmaps for your site.




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